After the
frenzy, the scuffles and injuries of ‘Black Friday’, a more benign American
import hits today: ‘Giving Tuesday’. It's is an antidote to the excesses
of pre-Christmas consumerism. It encourages people, charities and businesses to
give time and money to help others, or to speak out for a good cause. A chance
to show the real spirit of Christmas - not shopping but giving.
The Charities Aid Foundation says we’re
the sixth most generous country in the world. Our magnificent charitable
tradition is one of our greatest unsung exports to the world. And CAF are to be
congratulated for bringing this tradition here to the UK. ACEVO is proud to be one of the
founding partners.
Giving Tuesday was created in 2012 to
help promote charities and their work. The idea is spreading around the world –
to countries as far apart as Canada, Australia, Mexico, Israel and Singapore.
In the UK more than 750 businesses, charities and organisations have signed up
as partners.
The day is an opportunity to make a
donation, volunteer or join a charity campaign for a better world. People are
even giving blood, or donating belongings to their local charity shop. Remember
especially my favourites; Helen and Douglas House Hospice! Charity
supporters are taking to Twitter to post #unselfie pictures using the
#GivingTuesday hashtag to show support for their favourite causes.
Volunteering has for centuries been at
the heart of Britain’s free society. It has sustained us through different ages
of change. In the nineteenth century voluntary action abolished the slave trade
and gave us such institutions as the NSPCC and the RSPCA.
Today, giving and volunteering support
vital services like St John Ambulance, our lifeboats and our air ambulances.In
the last few months the Disasters Emergency Committee has depended on the
public’s generosity to combat Ebola. This Christmas, Crisis are looking
for 9,000 volunteers to support residential centres over 9 days,
that help rough sleepers in need. Volunteering for charities like Crisis
will help ensure the season of goodwill extends some of our society’s most
vulnerable.
ACEVO, brings together the leaders of some of our biggest
charities and social enterprises. We are using the season to campaign for
improvements to a national institution: the NHS. Well-led, professionally run
charities and social enterprises are vital to relieving the acute pressure that
cold weather puts on Accident and Emergency departments around the country. And
as part of Giving Tuesday ACEVO is giving away some of its most widely used
leadership tools online for free.
Giving is about living a better life and
creating a more generous, less individualistic culture. Voluntary action binds
society together. Community groups, churches and mosques build community
cohesion and inspire good works like food banks. All major world religions are
great drivers of charity and volunteering. One of the five pillars of Islam is
‘zakat’, or almsgiving. Britain’s Muslim charities are under considerable
pressure at the moment over their work on the ground in Syria. Up and down the
UK we should use Giving Tuesday to rally round to support them. They do our
country proud.
Indeed, I couldn’t put it better than
St Paul’s first epistle to Timothy: “Charge them that are rich in this
world, that they be not highminded, nor trust in uncertain riches, but in
the living God, who giveth us richly all things to enjoy; That they
do good, that they be rich in good works, ready to distribute, willing to
communicate.”
So what should you do today, to
join in this national celebration? A small act of kindness is all it takes
(though a larger one is even better).
Or give to a local charity. Say
yes to a charity fundraiser if they ask you on the street. An act of kindness
to a stranger would be an excellent example to set to others!